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Database Marketing is the gathering and storing of specific information
about your prospects or customers. This information is usually stored in
a database program on your computer. You would then use the information
to market and advertise to them. It can save you time and money because
you can target your promotional efforts to your best prospects or
customers.

The Types Of Information To Collect

The information will vary depending on the product or service you're
selling. If you're selling… Continue

1. Directory Linking
Create a directory of web sites on a specific topic.
Give people the option of adding the directory to
their web site by linking to it. Put your business
advertisement at the top of the director's home
page. This technique will get lots of people to link
to your web site and give you free advertising.

2. Bonus Advertising
Do you have a product or service that doesn't sell
good? Offer it as a free bonus for someone else's
product or service. Get free advertising by placing
y… Continue

Over the course of your business life you'll come in contact with a
number of other business people. They could be lawyers, business
services, suppliers, customers, etc. These people are important to your
business in more ways than one. If you hired them or they bought your
product or service, you can also gain their business knowledge,
experience, ideas, and advice. How do you do this? Stay Connected!
Network! Networking is when two or more different businesses stay in
contact on a regular basi… Continue

Press releases are one of the most cost-effective ways to
get promotion for your online business. Many entrepreneurs
ignore this type of promotion because they don't know how
to write a press release. It's important to promote your online
business with press releases because of the media all over the
internet. The following is a list of some common press
release writing tips:

- your press release should sound like news, not an ad

- you should only send your press release to the media
related t… Continue

The use of the right colors on your web site can actually
increase your sales. When people see certain colors they can
change their emotions or they can symbolize things related
to the colors. Here are a list of colors with some emotions
and symbolizations they can cause:

Red - love, excitement, warmth

Pink - romantic, affection, sensuality

White - purity, peace, perfection

Blue - sky, water, travel, freedom, truth

Purple - royalty, dignity

Black - space, night, authority

Green - money, c… Continue